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What does permanent color achieve?

  1. Stains the cuticle

  2. Deepens the tone only

  3. Lightens and deposits color

  4. Fades in each shampoo

The correct answer is: Lightens and deposits color

Permanent color achieves both lightening and depositing color because it contains a developer that helps to open the cuticle and lift the natural color, while depositing new color molecules into the hair shaft. Option A is incorrect because staining the cuticle is typically associated with temporary or semi-permanent color formulas. Option B is incorrect because permanent color is designed to lighten and deposit color, not just deepen the tone. Option D is incorrect because the use of a developer in permanent color helps the color molecules to penetrate deeper into the hair shaft, providing longer-lasting results that do not fade with each shampoo.